Marketing in medium-sized companies is often in practice a customer-oriented product marketing.
However, the products and services are largely mature and hardly differ in terms of their functional product properties.
Conclusion: As a differentiation factor and primary competitive advantage they can hardly be sold.
SME marketing is therefore increasingly turning into relationship marketing, which focuses on the company's overall strategy with a focus on customer needs, communication know-how and data management. The success of your marketing activities increasingly depends on the interfaces with the customer, ensuring a positive customer experience.
Our marketing activities are inclusive and tailored exactly to the philosophy of your company.