Market Research

Market Research

Market capacities, market segmentation and analyses of competition

Medium-sized companies in particular usually have a modest budget at their disposal for market research. Our goal is to lead your firm to success by means of the solid results of our market research.

With our comprehensive range of services in the field of qualitative market research we provide you with the information base you need for entrepreneurial decisions:

  • Analyses of market structure and market potential
  • Analyses of competition
  • Analyses of strengths/weaknesses, benchmarks
  • Analyses of customer satisfaction
  • Plans with respect to your image, target groups and service
  • Analyses of price thresholds, determination of price-sales functions and price elasticities
  • Analysis of the market relevance of product and service components
  • Analysis of distribution channels
  • Basic studies, e.g. market prognoses and technology trends